The Internet is often accredited with creating this global marketplace we all enjoy today; from the comforts of our couch, we can buy shoes from China, a table from Brazil and a retro UNLV Runnin’ Rebels Starter jacket from Denmark. Whatever our commercial, little hearts desire, the Internet can provide.
It’s far more common to discuss the impact of this borderless marketplace on the consumer – more competition > greater selection > lower costs > etc. But not often enough do we consider the impact in the other direction – companies equipped to sell cross-border can reach a potential customer base exponentially larger than those that cannot. (Read more….)