What Luxury Retailers Can Learn From Moscow on Wooing the Chinese Traveler

“Red tourism” has long been a buzzword in describing Russia’s flourishing relationship with the Chinese traveler. But lately, the country’s draw has gone beyond its historical communist landmarks like Lenin’s Mausoleum. Buoyed by the World Cup and government measures to attract more tourists, Moscow has become a destination for the kinds of cultural experiences known to attract China’s affluent travelers – starting with exclusive high-end shopping trips.

While there’s no doubt that Russia continues to bring in travelers through group “red tours,” the World Cup brought in approximately 40,000 visitors from China, with more than 77 percent of them traveling alone, and more than 16 percent traveling with just one other person, according to a recent report published by Ctrip in partnership with global travel search company Skyscanner. Most Chinese soccer fans traveling to Russia for the World Cup hailed from China’s larger cities like Shanghai and Beijing, and stayed in Russia an average of just under two weeks, leaving plenty of time for shopping between games. (Read more…)