Elena Berdichevski

What is your role in Moscow’s social scene?

I am a born and raised Muscovite. Plus I am a journalist and an event producer. My role in life is to do good to people in Moscow or anywhere else I go.

I like to entertain. So, I guess, entertaining people and sharing with them what I know about Moscow’s cultural and party scene is my role.

From the business point of view, I help venues get recognized and become more lucrative.

What is your target audience?

When I started my events three and a half years ago, they were mainly for expat guys and Russian girls. This became boring and banal pretty fast. So now we are a good mix of Russian and foreign yuppies of all shapes and forms, a healthy metropolitan mix of young active successful guys and girls who are craving new experiences in life.

In your opinion what are the greatest challenges facing expats in Moscow?

This is a tricky question. I would like to be diplomatic about it but if you look at the big picture; there are 3 categories of expats with their own problems: single men, single women and families. Single expat men: will never be able to make as much money as some of their Russian pals; buy a Bentley and a big house on Lake Como. They despise this. Single expat women: will never look like some of their Russian girlfriends—they suffer from a lack of romance and sex. Expat families: just can’t understand the algorithm of Moscow’s everyday life starting with crazy traffic, insane prices, rude people, zero service, dirt and smoke, ending with visa problems, skinny secretaries walking around in skimpy clothes in their husbands’ offices, sealing deals at the Banya, and “you never know what happens next” type of thing. But that’s the beauty of Moscow—you hate it and you love it, you never know what will happen next!